After Monday nights fantastic opening ceremony (featuring some lovely speeches, an unbelievable Cirque du Soleil performance and many bathroom selfies) New Zealand Fashion Week has begun.Read More
Creating a visual culture through campaigns and advertising is an essential part of distinguishing your brand, and if anyone knows how to create an interesting brand culture it's Stolen Girlfriends Club. The campaign for their new Verbal Warning collection is a testament to this, with collaged photo montages part-'Girl Interrupted'-part-'Virgin Suicides', Stolen Girlfriends Club has struck a note with the madness in all of us with this one, sitting somewhere between the dubious concept of purity and the excitement of the undefined verges of hysteria. They know their market well and have managed to create a visual culture which will likely resonate through a wide range of ages, especially their main 18-25yr target. SGC have the opportunity to go full propaganda with these strong images and plaster the graphic symbolism all over the city in a guerrilla style takeover that I believe their customers would appreciate.Read More
The designers for New Zealand Fashion Week 2014 have been announced, and it's looking like another fantastic year.
Fashion Week 2014 will be held at the ANZ Viaduct Events Centre and will run from Tuesday August 26th to Friday August 29th.
NZFW 2014 is welcoming back some big names in the industry including Trelise Cooper, Kate Sylvester, Juliette Hogan and Andrea Moore who will debut their Autumn/Winter 2015 Collections.Read More