Pocket Square x Superette at Online Fashion Success
On Tuesday we spoke at Online Fashion Success, a conference put together for New Zealand & Australian retailers to discuss various views around the topic of "The Business of Fashion". We decided it would be best to do a joint presentation with James Ridgen, running through what we've learnt and achieved in the last 12 months working with Superette. Our presentation was casual, and conversational. The five key take aways were:
- Online isn't cheap, but it's where your customers are.
- When in doubt, shop.
- Relate every experience to an offline example.
- Get the basics right.
- Innovate, Test, Repeat.
We also played this video that ASOS put together. Well worth a watch: