Journal

Same-Day Shipping: Is New Zealand Ready?

By Lance O'Grady
Same-day shipping isn’t a new concept - companies have been doing it for years. But when we look locally, very few New Zealand retailers are offering such a service, and when they do, it’s quite expensive.

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Tailored for Fashion

By Lance O'Grady

Fashion-focused agency Pocket Square wants to integrate itself into its clients' businesses to be seen as an extension of their companies. Lance O'Grady and Ryan Fredericks started the market and web design agency specifically tailored to the fashion industry in January last year.

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Humble beginnings to helping New Zealand's fashion industry

By Lance O'Grady
As we move into the New Year, I thought it would be a good time to reflect on where Pocket Square has come from, and what we have in store for 2014. Pocket Square was started on humble beginnings. Ryan and myself had worked for big digital agencies in the past and found it difficult to serve every client when each of them came from a different industry. One day you’re trying to help a company sell farm supplies, the next you’re trying to sell high-end luxury shoes.

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NZFW Day One Roundup

By Lance O'Grady
Today marks the first day of NZ Fashion Week, and boy what a day it was. After picking up our passes/goodie bags this afternoon (and spending some time rifling through), we made our way to the Opening Night Party. Dame Pieter Stewart was the first to take the mic with an inspiring speech about where the NZ fashion industry is currently sitting, and reminding everyone that "online" is not "dirty word".  "I don't see it as a dent or a challenge.

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Personalising the customer experience

By Lance O'Grady

Customers love a good personalised experience when it comes to browsing the web. Customers are far more likely to respond to email campaigns, or convert on your site if the experience is somewhat tailored to them. Because we're still in the 21st century there are some technological limitations that can't make the experience as personalised as humanly possible, however you can get pretty clever these days.

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Don't forget about mobile traffic

By Lance O'Grady
The number of people using smartphones is ever increasing. I bet you've got one. I bet most people you know have one. So why is it that so many sites in New Zealand and internationally don't cater for the mobile user? If you're like me, you'll use your phone when you're out and about to look around the web. But more often than not I am presented with the same site as you would on a computer.

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Facebook is #onboard

By Lance O'Grady
Up until now, Facebook had one thing missing. The social discovery tool that dominated Twitter, Instagram, Tumblr and Pinterest. Hashtags. Hashtags never physically worked on Facebook, with many users #takingthepiss and hash tagging nearly everything. Today all that changes, with Facebook announcing that hashtags will infact be clickable.

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Do you really want an online business?

By Lance O'Grady
When people go into business on their own, they are typically looking for some or all of the following things.

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Should I chase growth or profit?

By Lance O'Grady
If you’re starting a business, there’s always a conundrum that follows. Do you grow your company as fast as you can by acquiring customers, or do you focus on breaking even first and making a profit, or neither?

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7 Strategies to Build the Perfect Website

By Lance O'Grady
I'm going to go out on a limb here and assume that if you clicked on this article, you're probably not the one who's going to do the website building and you're not looking to learn code anytime soon either.

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