Creating a visual culture through campaigns and advertising is an essential part of distinguishing your brand, and if anyone knows how to create an interesting brand culture it's Stolen Girlfriends Club.
Every retailer wants their customers to spend more money, more frequently online. It’s a tough question, but if we look at the three most common thought processes customers go through when shopping online, we can make some easy changes to make their experience more comfortable and therefore spend more money with you.
The continued shift to online shopping is dramatic, and yet there are so many extra hurdles in the way for online shopping that can never happen offline. When was the last time someone asked for your password before you could buy the groceries?
The Trish Peng Fashion show ‘A Day in New York’ was inspired by the NZ designer’s time spent in New York. The evening was held in the showroom of Giltrap Prestige Porche, creating an atmosphere of class that the range lives up to. The show was hosted by Steven Fernandez Media who did a fantastic job in ensuring the night ran smoothly.
Same-day shipping isn’t a new concept - companies have been doing it for years. But when we look locally, very few New Zealand retailers are offering such a service, and when they do, it’s quite expensive.
Fashion-focused agency Pocket Square wants to integrate itself into its clients' businesses to be seen as an extension of their companies. Lance O'Grady and Ryan Fredericks started the market and web design agency specifically tailored to the fashion industry in January last year.
As we move into the New Year, I thought it would be a good time to reflect on where Pocket Square has come from, and what we have in store for 2014. Pocket Square was started on humble beginnings. Ryan and myself had worked for big digital agencies in the past and found it difficult to serve every client when each of them came from a different industry. One day you’re trying to help a company sell farm supplies, the next you’re trying to sell high-end luxury shoes.
Today marks the first day of NZ Fashion Week, and boy what a day it was. After picking up our passes/goodie bags this afternoon (and spending some time rifling through), we made our way to the Opening Night Party. Dame Pieter Stewart was the first to take the mic with an inspiring speech about where the NZ fashion industry is currently sitting, and reminding everyone that "online" is not "dirty word". "I don't see it as a dent or a challenge.