Journal

Personalising the customer experience

By Lance O'Grady

Customers love a good personalised experience when it comes to browsing the web. Customers are far more likely to respond to email campaigns, or convert on your site if the experience is somewhat tailored to them. Because we're still in the 21st century there are some technological limitations that can't make the experience as personalised as humanly possible, however you can get pretty clever these days.

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Don't forget about mobile traffic

By Lance O'Grady
The number of people using smartphones is ever increasing. I bet you've got one. I bet most people you know have one. So why is it that so many sites in New Zealand and internationally don't cater for the mobile user? If you're like me, you'll use your phone when you're out and about to look around the web. But more often than not I am presented with the same site as you would on a computer.

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Facebook is #onboard

By Lance O'Grady
Up until now, Facebook had one thing missing. The social discovery tool that dominated Twitter, Instagram, Tumblr and Pinterest. Hashtags. Hashtags never physically worked on Facebook, with many users #takingthepiss and hash tagging nearly everything. Today all that changes, with Facebook announcing that hashtags will infact be clickable.

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Do you really want an online business?

By Lance O'Grady
When people go into business on their own, they are typically looking for some or all of the following things.

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Should I chase growth or profit?

By Lance O'Grady
If you’re starting a business, there’s always a conundrum that follows. Do you grow your company as fast as you can by acquiring customers, or do you focus on breaking even first and making a profit, or neither?

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7 Strategies to Build the Perfect Website

By Lance O'Grady
I'm going to go out on a limb here and assume that if you clicked on this article, you're probably not the one who's going to do the website building and you're not looking to learn code anytime soon either.

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Power of Financial Transparency With Employees

By Lance O'Grady
Throughout many of my financial roles, It wasn’t common for me to tell anyone anything about the company's financials. I understood how the money needed to be spent and I was positive that by disclosing specific dollar amounts, employees would spend money haphazardly.

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Google Analytics Launches 'Universal Analytics'

By Lance O'Grady
A typical consumer today uses multiple devices to surf the web and interact in many ways with your business. For most large businesses, already swimming in many sources of data, it’s an enormous challenge, but also an incredible opportunity.

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Why You Should Trash Your Existing Systems

By Lance O'Grady
It's easy to blame the systems for your company's problems. But maybe you need to look at how the people fit into those processes.

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Honestly…Treat Everyday Like It's Tax Season

By Lance O'Grady
Sooner or later, prospective buyers will need to verify your company's financials--and that's when the time and effort you invest in good bookkeeping starts to really pay off.

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