Pocket Square
The retail focused digital agency


Ethique are on a mission to eradicate the world of plastic waste.

Ethique started the revolution in 2012 when Brianne began making natural beauty bars, in her kitchen, as an alternative to the 80 billion plastic shampoo and conditioner bottles thrown out globally each year.

Since then, Ethique (which is French for ethical) has grown out of a Kiwi kitchen into a fully-fledged, award-winning international beauty brand (even coveted by the likes of Britney Spears & Ashton Kutcher).

Today Ethique have stopped over 500,000 plastic bottles ending up in landfills – and that’s just the start of it...

Pocket Square worked with Ethique to roll out a multi-location Shopify Plus architecture, creating a beautiful, seamless shopping experience for new and repeat customers alike.