You're in good hands —

Pocket Square were New Zealand’s first Shopify Plus partner, only awarded to those with the most experience. Since becoming a Shopify Plus partner, we have been working with retail brands across a range of industries. With an Auckland based team of 11, we are always looking to hire the best skills and expertise. We are proud to have created a like-minded team who share a passion for the space where retail, eCommerce, design, marketing and technology intersect. 

We pride ourselves on our passion for problem-solving, and providing effective solutions so that we can focus on the potential of your business. We believe in employing innovation to eradicate inefficiency.

Our team —

Lance O'Grady —

Managing Director

Ryan Fredericks —

Projects Director

Maaike Hunter —

Head of Strategy

Liz Vaudrey —

Account Manager

Eben Hafkamp —

Front End Developer

Anna Phillips —

Front End Developer

Jonathan Luis —

Full Stack Developer

Bilex Ma —

Front End Developer

Leo Chen —

Full Stack Developer

Maria Nayshul —

Head of Design

Claudia Henty —

Junior Designer

Chloe —

Office Doggo


Pocket Square started in 2012 after a few too many drinks in Sydney. Ryan & Lance wondered why there wasn’t an agency in New Zealand (or Australia for that matter) who was offering specialised support to fashion designers and retailers. They could see there was a real need for someone to step in and help shape what was still a relatively new industry. Within two years, Pocket Square had worked with some of the biggest names in the industry including Superette, Kate Sylvester, Stolen Girlfriends Club & Juliette Hogan.

It quickly became clear that Pocket Square could help other retail brands communicate their brand story and values to their customers. The importance of telling a brand story throughout the shopping experience, balancing form with function and scaling rapidly across wholesale, POS and eCommerce became our bread and butter.

Initially working with Magento and Magento Enterprise, the team at Pocket Square were managing over $100m in annual revenue and all the stress that came with that including security patches, PCI compliance and global infrastructure requirements. When we discovered Shopify and Shopify Plus, we weren’t sold. It didn’t have the flexibility our customers demanded. But a year later when we looked again, we were blown away with how much the platform had grown and quickly became New Zealand's first Shopify Plus partner. Since that faithful day, we've worked with some of Australasia's biggest names, helping them grow using Shopify and Shopify Plus and we couldn't be happier.


3/26 Putiki Street, Grey Lynn,
Auckland, New Zealand

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