"Your conversion rate should be 10%"
Let's face it, 10% isn't what a typical brand is converting online these days.
There's plenty of research out there saying what the conversion rate for an 'apparel' vertical brand should be, but that doesn't easily translate to what's happening in the New Zealand and Australian fashion industry, or what most brands should actually be aiming for.
We spent countless hours crunching data from the industry and putting together a range of fashion benchmarks based on how the current New Zealand online fashion industry is performing. We've covered off conversion rate, traffic, database, systems used and other key metrics into what NZ fashion brands are using.
It's a lot of data, so it's not the best designed thing you'll ever see, but it does have some critical numbers you should be aiming for.
Fill in the form below and we'll send you our research. We'd love to hear your thoughts.