You're in good hands.

Pocket Square were New Zealand’s first Shopify Plus partner, awarded only to those with the most experience. Since becoming a Shopify Plus partner, we have been working with businesses across a range of industries to assist them with their eCommerce functions. With an New Zealand based team of 19 we are always on the lookout for an unfair share of the best skills and expertise. We are proud to have created a like-minded team who share a passion for the space where brand, eCommerce, design, marketing and technology intersect. 

We pride ourselves on our passion for problem-solving, and providing effective solutions that focus on the growth of your business. We believe in employing innovation to eradicate inefficiency.

Our team

Lance O'Grady —

Managing Director

Ryan Fredericks —


Liz Vaudrey —

Account Strategist

Dan Seddon —

Business Optimisation

Rohit Bawa —

UX/UI Designer

Amy Wang —

Project Manager

Fleur Wolstenholme —

Project Manager

Michelle Tomlinson —

Project Manager

Tim McFarlane —

UX/UI Designer

Eben Hafkamp —

Full Stack Developer

Isaac Kearse

Back-End Developer

Leo Chen —

Full Stack Developer

Lucas Sa —

Full Stack Developer

Todd Moody

Full Stack Developer

Billie —

Office Dog

Chloe —

Office Doggo


Pocket Square started in 2012 after a few too many drinks in Sydney. Ryan & Lance wondered why there wasn’t an agency in New Zealand (or Australia for that matter) who was offering specialised support to fashion designers and retailers. They could see there was a real need for someone to step in and help shape what was still a relatively new industry. Within two years, Pocket Square had worked with some of the biggest names in the industry including Superette, Kate Sylvester, Stolen Girlfriends Club & Juliette Hogan.

It quickly became clear that Pocket Square could help other retail brands communicate their brand story and values to their customers. The importance of telling a brand story throughout the shopping experience, balancing form with function and scaling rapidly across wholesale, POS and eCommerce became our bread and butter.

Initially working with Magento and Magento Enterprise, the team at Pocket Square were managing over $100m in annual revenue and all the stress that came with that including security patches, PCI compliance and global infrastructure requirements. When we discovered Shopify and Shopify Plus, we weren’t sold. It didn’t have the flexibility our customers demanded. But a year later when we looked again, we were blown away with how much the platform had grown and quickly became New Zealand's first Shopify Plus partner. Since that faithful day, we've worked with some of Australasia's biggest names, helping them grow using Shopify and Shopify Plus and we couldn't be happier.

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