Journal

Customer retention is crucial for ongoing success, but standing out in an inbox full of emails is challenging. You know the drill — it’s easier and cheaper to reconvert existing customers and website visitors than it is to acquire and convert new ones.  Research from Harvard University shows a 5% increase in customer retention can generate a 95% boost in profits. But bringing customers and website visitors back to your store is easier said than done.  This short guide to retention marketing for ecommerce explores the key strategies behind successful remarketing campaigns of growth brands, focusing on: Timing Personalization Incentives. ...

We’re looking for an experienced account manager to join the Pocket Square team, bringing with them a raft of knowledge to help drive clients’ business growth through effective account management. You'll be responsible for the day to day communications between our clients and our internal team of designers, strategists, marketers and developers ensuring our clients feel supported. Pocket Square focus on delivering exceptional customer experiences for retail brands across all channels, creating one unified brand experience. Our Auckland-based team work with clients in New Zealand & Australia to design, develop and strategically support our clients to grow. Our clients are design-led...

As a Pocket Square front-end developer, your main focus will be creating world-class solutions across a mixture of complete builds and ongoing improvements to our client’s sites. You are someone who has an appreciation for design, are a strategic thinker, outstanding front-end developer and excellent communicator who approaches their work holistically and actively seeks out opportunities to add value. You have a passion for design & technology and keep up-to-date with the latest trends and sharing these with the rest of the team.  Working closely with our head of strategy, senior designer and account managers, you will lead clients through...

6 months ago you wouldn't have believed someone explaining our current scenario, and yet here we are. The pressure on businesses, teams, logistics, product design and sourcing, and most importantly sales, is unlike anything most have been through before, at least in recent memory. 

Last week we partnered with Shopify for the second instalment of our Future of Commerce event series (virtually, of course) to open up the discussion between retail businesses in Asia Pacific about how everyone is strategically repositioning in light of the pandemic. (if you missed it, you can view a recording of the webinar here!)

Pocket Square teamed up with Shopify Plus and industry experts for a panel discussion where we unpacked and discussed what the future looks like in the short, medium and longer term as a result of the ongoing effects of Covid-19.  This is an unprecedented situation that is changing by the day, and although no one has all the answers, we wanted to create an event where businesses could come together and try and make sense of what's happening. Watch the full webinar below.       Our Panellists & Moderators Cameron Bagrie is the Chief Economist at Bagrie Economics. Cameron has...

A/B testing is not a new thing. In fact, it's been around for as long as I can remember. I think it's important to pause and take stock of how valuable A/B testing really is when it comes to improving business performance. The overall premise of an A/B test is to test a B variant against the control (A variant) to see which has the better performance. That performance could be revenue, conversion rate, clicks, average order value or any other metric you're trying to influence with the test. The idea being, you test before you fully action the change...

It's that time of year when we head up to Shopify Unite, Shopify's annual conference and hear announcements on new features, the direction Shopify is heading, and catch up with partners from around the world. 

Today marks the first day of Shopify Unite and they didn't hold anything back, with a day packed full of announcements that we know will push the boundaries of commerce. I wanted to highlight some of the features we're most excited about and how we expect our clients to leverage them to drive business growth.

This week we’re looking at Shopify Plus tool called Shopify Flow; what it is, how to use it, and what to expect as benefits to your business.

For those not familiar, Shopify Flow is an automated workflow tool, which when set up correctly, can drastically influence how much of your team’s precious time is being spent on repetitive yet time-consuming tasks. It is available to all businesses on Shopify Plus, and is in Shopify App store if you haven’t checked it out already! The workflows can be simple or complex, but in essence consists of a trigger, conditions, and an action.

I’ll admit, we’re a little bit bias here but trust us when we say creating designs for your eCommerce website is not an easy task. With never ending demands from customers and competitors becoming increasingly complicated, designing your site is no longer as easy as finding a nice theme, slapping your logo on it and calling it a day. Your website acts as a storefront for your brand’s online presence. It requires a huge amount of planning and consideration to execute effectively and has the ability to make or break your online experience. Think about the last time you purchased...