Journal

A/B testing is not a new thing. In fact, it's been around for as long as I can remember. I think it's important to pause and take stock of how valuable A/B testing really is when it comes to improving business performance. The overall premise of an A/B test is to test a B variant against the control (A variant) to see which has the better performance. That performance could be revenue, conversion rate, clicks, average order value or any other metric you're trying to influence with the test. The idea being, you test before you fully action the change...

We’re looking for an experienced account manager to join the Pocket Square team, bringing with them a raft of knowledge to help drive clients’ business growth through effective account management. You'll be responsible for the day to day communications between our clients and our internal team of designers, strategists, marketers and developers ensuring our clients feel supported. Pocket Square focus on delivering exceptional customer experiences for retail brands across all channels, creating one unified brand experience. Our Auckland-based team work with clients in New Zealand & Australia to design, develop and strategically support our clients to grow. Our clients are design-led...

It's that time of year when we head up to Shopify Unite, Shopify's annual conference and hear announcements on new features, the direction Shopify is heading, and catch up with partners from around the world. 

Today marks the first day of Shopify Unite and they didn't hold anything back, with a day packed full of announcements that we know will push the boundaries of commerce. I wanted to highlight some of the features we're most excited about and how we expect our clients to leverage them to drive business growth.

This week we’re looking at Shopify Plus tool called Shopify Flow; what it is, how to use it, and what to expect as benefits to your business.

For those not familiar, Shopify Flow is an automated workflow tool, which when set up correctly, can drastically influence how much of your team’s precious time is being spent on repetitive yet time-consuming tasks. It is available to all businesses on Shopify Plus, and is in Shopify App store if you haven’t checked it out already! The workflows can be simple or complex, but in essence consists of a trigger, conditions, and an action.

I’ll admit, we’re a little bit bias here but trust us when we say creating designs for your eCommerce website is not an easy task. With never ending demands from customers and competitors becoming increasingly complicated, designing your site is no longer as easy as finding a nice theme, slapping your logo on it and calling it a day. Your website acts as a storefront for your brand’s online presence. It requires a huge amount of planning and consideration to execute effectively and has the ability to make or break your online experience. Think about the last time you purchased...

An effective email marketing strategy is perhaps the most powerful marketing tool any online retailer can have in their arsenal. It can turn curious prospects into conversions and first time purchasers into loyal long-term customers. With a welcome email specifically, every send marks the start of a new customer relationship. As with any relationship, you want to kick off on the right foot, which is why having a powerful welcome is so important! The very first emails that your customer receives after signing up to your newsletter will set the tone for your new relationship - so luckily, the tone...

Today we're celebrating all the kick ass women we work with every day.   Featuring Pockets: Liann, Maaike, Michelle and Chloe the Dog - just missing our developer, Anna.  We are lucky enough to have worked with some incredible businesses that you may or may not know, are run by some amazing women!  Here’s to you ladies 🥂⁣⁣