Journal

Take assumptions out of the equation with A/B Testing

By Pocket Square

A/B testing is not a new thing. In fact, it's been around for as long as I can remember. I think it's important to pause and take stock of how valuable A/B testing really is when it comes to improving business performance. The overall premise of an A/B test is to test a B variant against the control (A variant) to see which has the better performance. That performance could be revenue, conversion rate, clicks, average order value or any other metric you're trying to influence with the test. The idea being, you test before you fully action the change...

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We're hiring an Account Manager to join the team

By Pocket Square

We’re looking for an experienced account manager to join the Pocket Square team, bringing with them a raft of knowledge to help drive clients’ business growth through effective account management. You'll be responsible for the day to day communications between our clients and our internal team of designers, strategists, marketers and developers ensuring our clients feel supported. Pocket Square focus on delivering exceptional customer experiences for retail brands across all channels, creating one unified brand experience. Our Auckland-based team work with clients in New Zealand & Australia to design, develop and strategically support our clients to grow. Our clients are design-led...

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Magento 1.X End of Life. What does that mean for you if you're running Magento?

By Pocket Square
Magento 1.X is coming to a close this year. It's been a long time coming. But what does that mean for businesses running Magento 1.X? Will it cease to exist after June 30th? Will it be Y2K all over again? The short answer is, no, everything will continue as normal, for a while at least.

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Shopify Unite 2019: Pushing the boundaries of commerce with new capabilities

By Lance O'Grady

It's that time of year when we head up to Shopify Unite, Shopify's annual conference and hear announcements on new features, the direction Shopify is heading, and catch up with partners from around the world. 

Today marks the first day of Shopify Unite and they didn't hold anything back, with a day packed full of announcements that we know will push the boundaries of commerce. I wanted to highlight some of the features we're most excited about and how we expect our clients to leverage them to drive business growth.

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Go with the Flow: What is Shopify Flow, and how can it change your business?

By Maaike Hunter

This week we’re looking at Shopify Plus tool called Shopify Flow; what it is, how to use it, and what to expect as benefits to your business.


For those not familiar, Shopify Flow is an automated workflow tool, which when set up correctly, can drastically influence how much of your team’s precious time is being spent on repetitive yet time-consuming tasks. It is available to all businesses on Shopify Plus, and is in Shopify App store if you haven’t checked it out already! The workflows can be simple or complex, but in essence consists of a trigger, conditions, and an action.

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The Design Dilemma: In-House vs Digital Agency —

By Liann Yim

I’ll admit, we’re a little bit bias here but trust us when we say creating designs for your eCommerce website is not an easy task. With never ending demands from customers and competitors becoming increasingly complicated, designing your site is no longer as easy as finding a nice theme, slapping your logo on it and calling it a day. Your website acts as a storefront for your brand’s online presence. It requires a huge amount of planning and consideration to execute effectively and has the ability to make or break your online experience. Think about the last time you purchased...

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Welcome Emails; Is yours Welcoming? How to get the basics right.

By Michelle Saspa

An effective email marketing strategy is perhaps the most powerful marketing tool any online retailer can have in their arsenal. It can turn curious prospects into conversions and first time purchasers into loyal long-term customers. With a welcome email specifically, every send marks the start of a new customer relationship. As with any relationship, you want to kick off on the right foot, which is why having a powerful welcome is so important! The very first emails that your customer receives after signing up to your newsletter will set the tone for your new relationship - so luckily, the tone...

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The importance of integration in creating a cohesive customer experience.

By Lance O'Grady
eCommerce has always been the channel left standing outside in the cold. The capabilities and connectability of ERP, Inventory Management and POS systems have led the majority of business decisions since day one. In most businesses, these systems were there first, and as a result, they housed the majority of the data any business had. There are some truly awful ERP systems out there, and even though the brand may loathe said system, they stick with it because they know it’ll be too difficult to migrate away. This would be fine if those systems operated in isolation, but they don’t. The rise of eCommerce and the expectations customers have of retail are forcing brands to rethink how they best serve customers and give them an experience that will stand out from their competitors.

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Happy International Women's Day!

By Michelle Saspa

Today we're celebrating all the kick ass women we work with every day.   Featuring Pockets: Liann, Maaike, Michelle and Chloe the Dog - just missing our developer, Anna.  We are lucky enough to have worked with some incredible businesses that you may or may not know, are run by some amazing women!  Here’s to you ladies 🥂⁣⁣      

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About Us: Basic to Breakthrough. Changing consumer focuses and the importance of transparent brand values.

By Maaike Hunter
Let’s get the obvious question out of the way first; what do we mean by About page? The names may differ, you might find it in the navigation or in the footer, it may be linked from your instagram account or not, it could be short, long, or somewhere in between, but these landing pages are all joined by a purpose. The purpose of this essential page is to educate all potential and existing customers, wholesalers and even competitors about the background and values that underpin the business, brand or retailer. About Us, Our Story, Who We Are, you know the one we’re referring to. They’re pretty straightforward, right? Well, based on how often we get asked to review these pages, it would seem not so much. But where and why do they go wrong? More importantly, where do you sit on the scale of basic to breakthrough?  

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