2016 is going to bring a number of changes to the way our customers are browsing. Mobile is well and truly in full swing. Back in 2012, mobile traffic made up a small percentage of any websites total traffic, but as we move into 2016, most brands are seeing more than 50% of their traffic coming from mobile.
Short answer, yes. Live chat is a great sales and customer service tool for fashion designers and retailers. It allows customers to have their questions asked and answered quickly so they can get on with the purchase without waiting to hear back via email. Imagine going into a retail store, browsing around, asking the retail assistant if the top you're looking at comes in any other colours, then having to wait 2 days to hear back. That's basically what email does to the purchase experience. You're ready to buy, but want a few quick questions answered, and now you have...
Creating a visual culture through campaigns and advertising is an essential part of distinguishing your brand, and if anyone knows how to create an interesting brand culture it's Stolen Girlfriends Club.
Every retailer wants their customers to spend more money, more frequently online. It’s a tough question, but if we look at the three most common thought processes customers go through when shopping online, we can make some easy changes to make their experience more comfortable and therefore spend more money with you.
The continued shift to online shopping is dramatic, and yet there are so many extra hurdles in the way for online shopping that can never happen offline. When was the last time someone asked for your password before you could buy the groceries?
The Trish Peng Fashion show ‘A Day in New York’ was inspired by the NZ designer’s time spent in New York. The evening was held in the showroom of Giltrap Prestige Porche, creating an atmosphere of class that the range lives up to. The show was hosted by Steven Fernandez Media who did a fantastic job in ensuring the night ran smoothly.