Search Engine Optimisation, or SEO, is one of those phrases that causes me to have an involuntary shake when I hear it. It’s become something of a taboo term, and it’s about time we all moved on to a different acronym.
New Zealand, brace yourself. We’re about to go through a disruptive time in the retail market with international heavy hitters such as Zara, David Jones, H&M and Tiffany & Co all reported to be touching down in New Zealand imminently. This is great for the customer, but what does this mean for New Zealand designers and retailers?
Much has been written about how retailers can increase their conversion rate to drive more revenue. That’s definitely a strategy to increase revenue, and it does work, but in an increasingly competitive marketplace, increasing conversion rate dramatically is no longer possible.
Now, more than ever, brands need to take a good hard look at their checkout process and make sure it’s as seamless as it can possibly be. Customers are increasingly getting exposed to great customer experiences in almost every area of their lives. Think about how Uber has changed how you get from A to B? You create an account, load up your credit card and other details once, then get in and out of cars without even taking your wallet out.
Last week I discussed the key considerations any brand should think about before pushing into the international market. The one component I left off was how to grow into new international markets. It’s a big topic, and there’s no easy answer, but there are a few strategies that retailers can start with when marketing to an international audience.
Growing internationally is a great goal for retailers. When the entire world is out there, why wouldn’t you try and get a bigger piece of the pie by simply increasing your market size? But pushing into an international market comes with its challenges, many of which brands tend not to consider before making the leap.Growing internationally is a great goal for retailers. When the entire world is out there, why wouldn’t you try and get a bigger piece of the pie by simply increasing your market size? But pushing into an international market comes with its challenges, many of which brands tend not to consider before making the leap.
Online is here to stay. No one worries the internet is going to stop being a thing, and yet many retailers are approaching the entire digital space with a level of trepidation that suggests they think one day it’s all going to vanish in a puff of smoke.
2016 is going to bring a number of changes to the way our customers are browsing. Mobile is well and truly in full swing. Back in 2012, mobile traffic made up a small percentage of any websites total traffic, but as we move into 2016, most brands are seeing more than 50% of their traffic coming from mobile.
Short answer, yes. Live chat is a great sales and customer service tool for fashion designers and retailers. It allows customers to have their questions asked and answered quickly so they can get on with the purchase without waiting to hear back via email. Imagine going into a retail store, browsing around, asking the retail assistant if the top you're looking at comes in any other colours, then having to wait 2 days to hear back. That's basically what email does to the purchase experience. You're ready to buy, but want a few quick questions answered, and now you have...