Journal

Does Live Chat Work?

By Lance O'Grady

Short answer, yes. Live chat is a great sales and customer service tool for fashion designers and retailers. It allows customers to have their questions asked and answered quickly so they can get on with the purchase without waiting to hear back via email. Imagine going into a retail store, browsing around, asking the retail assistant if the top you're looking at comes in any other colours, then having to wait 2 days to hear back.  That's basically what email does to the purchase experience. You're ready to buy, but want a few quick questions answered, and now you have...

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What reports should I be looking at?

By Lance O'Grady

Signing in to Google Analytics can be overwhelming. There's hundreds of reports in there, and if you add on segments and other filters you're easily in the thousands.

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Looking for a fashion internship?

By Lance O'Grady
We're always looking for creative, motivated interns to join the team and work with some of New Zealand and Australia's top brands on some exciting projects.

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Another Fashion Week Down

By Lance O'Grady
NZFW 2015 was another year to remember. It's always a busy time for us between working with NZFW, key clients that are showing, and other clients who still want things done!

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A touch of madness

By Lance O'Grady
Creating a visual culture through campaigns and advertising is an essential part of distinguishing your brand, and if anyone knows how to create an interesting brand culture it's Stolen Girlfriends Club.

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How to make your customers spend more

By Lance O'Grady
Every retailer wants their customers to spend more money, more frequently online. It’s a tough question, but if we look at the three most common thought processes customers go through when shopping online, we can make some easy changes to make their experience more comfortable and therefore spend more money with you.

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Shopping online is meant to be easy

By Lance O'Grady
The continued shift to online shopping is dramatic, and yet there are so many extra hurdles in the way for online shopping that can never happen offline. When was the last time someone asked for your password before you could buy the groceries?

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Hip to be square: Web agency changing the world of online shopping

By Lance O'Grady
A couple of web guys reckoned they could teach the fashion industry a thing or two about e-commerce, so they quit their day jobs and set up a specialist digital agency.

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Trish Peng 'A Day in New York'

By Lance O'Grady
The Trish Peng Fashion show ‘A Day in New York’ was inspired by the NZ designer’s time spent in New York. The evening was held in the showroom of Giltrap Prestige Porche, creating an atmosphere of class that the range lives up to. The show was hosted by Steven Fernandez Media who did a fantastic job in ensuring the night ran smoothly.

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Same-Day Shipping: Is New Zealand Ready?

By Lance O'Grady
Same-day shipping isn’t a new concept - companies have been doing it for years. But when we look locally, very few New Zealand retailers are offering such a service, and when they do, it’s quite expensive.

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