Pocket Square Perspectives
Straight from the team, no fluff. Short clips with practical thoughts and hot takes on what’s happening in eCommerce — and how we’re helping shape it.

What is the Razor & Blades agency model?
with Ryan

Why do brands struggle to deliver meaningful personalisation?
with Lance

What is driving digital fatigue amongst customers today?
with Ryan

Why do businesses end up with complex customer journeys?
with Lance

How should businesses rethink their expectations when using non-deterministic AI systems?
with Ryan

If you get personalisation right, what effect can that have?
with Lance

If businesses start re-thinking their B2B strategy, what results can they expect?
with Ryan

How do you map out and simplify customer journeys in a practical way?
with Lance

Why do B2B sales processes feel outdated?
with Ryan

Why is AI literacy essential before implementing AI tools?
with Ryan