Pocket Square Perspectives
Straight from the team, no fluff. Short clips with practical thoughts and hot takes on what’s happening in eCommerce — and how we’re helping shape it.
Why do B2B sales processes feel outdated?
with Ryan
Why do brands struggle to deliver meaningful personalisation?
with Lance
What is driving digital fatigue amongst customers today?
with Ryan
Why do businesses end up with complex customer journeys?
with Lance
If you get personalisation right, what effect can that have?
with Lance
If businesses start re-thinking their B2B strategy, what results can they expect?
with Ryan
How do you map out and simplify customer journeys in a practical way?
with Lance