Pocket Square work with high growth, high volume B2C and B2B businesses, so it’s fair to say, there isn’t a problem we can’t solve.
Plan & Implement
Without the correct multi-channel architecture, it’s difficult to offer customers the best experience. We understand the common problems that come with an underperforming architecture and work to remedy those problems.
Using your team's knowledge, existing data and aspirations, Pocket Square's UX or Technical Discovery process is designed to workshop and solve front-end or back-end problems.
Every Data-Lead Discovery is bespoke and tailored to the unique challenges and opportunities that a project presents. Through in-depth analysis and by using your knowledge, we make data-driven, informed decisions and explore creative ideas to solve business problems.
Design & UX
Our Design and UX team create seamless, user-centric designs that showcase your brand and supercharge your revenue. We’ll work together to create the perfect design that not only meets your brief, but makes sure your website stays easy to manage. We don’t just design to convert, we design to retain. Expect your customers to leave delighted, and keep coming back for more.
Our front-end development team take your completed site designs and carefully craft your new site experience, paying particular attention to site speed (we use Google's Core Web Vitals as the base), admin usability and overall customer experience on all devices.
Replatforming & Data Migration
We're familiar with migrating businesses from all the usuals, Magento, BigCommerce, Wordpress, as well as bespoke or custom platforms. Using our back-end developers we can export, manipulate and migrate data from your outgoing systems to Shopify, ensuring data integrity is maintained.
Systems' Integration & Custom App Development
Shopify's goal is to provide a platform and ecosystem that easily allows you to achieve 80% of your requirements using core functionality. If you have a very specific business process or functionality, we can leverage Shopify's APIs and develop a specific app to help do exactly what you need. It won't impact Shopify's stability or upgradability and will sit seamlessly in the backend.
Scale & Refine
We utilise the most up-to-date methodologies to grow. Advanced segmentation and CRM campaigns, data-led improvements based on customer browsing and purchasing habits and cross-channel campaigns to drive customer engagement.
Conversion Rate Optimisation
Once you're on Shopify, our strategic team will ensure that the experience
we're giving our customers is continuously reviewed, optimised and improved to drive conversion rate and other site performance metrics.
Speed & Performance Enhancement
Site speed is the hallmark of a well-built, well looked after site, and we
work to ensure you're always operating within Google's ever-changing benchmarks. Using Google's Core Web Vitals and other key tools, we'll work to improve and optimise site content, code and other external content that can effect performance.
CRM Strategy, Automation & Segmentation
The collection and management of first-party data is now more important than ever. We work with you to determine how best to capture, engage and enhance your customer's experience through well-thought-out CRM strategy and execution.
Growth into new international markets is key, especially for businesses operating within Australia and New Zealand. We'll help map the ideal architecture and strategy to launch into new markets.
Continuous Site Improvement
We work with our clients to continuously audit and recommend improvements to their site experience. We leave no stone unturned, often mystery shopping and testing all facets of the business to discover and prioritise what's going to make our customers engage with us even more.
"Rockstars! Seriously, props to your entire team. You're consistently awesome, excellent communicators and always thinking ahead. You’ve all been great to work with and made my job easy!"
Growth Marketing Manager, UBCO
"With Pocket Square you know you are getting the best of the best. Their strategic approach, combined with practical application, is second to none I have seen or worked with. I would (and actively do) recommend them for every business wanting partners and results with their digital strategy."
Managing Director, FABRIC
"The Pocket Square team has been fundamental to the growth and expansion of the ECOYA brand online. They take on all feedback and create innovative solutions that are easy to manage and fit within our hours"
Digital Marketing Manager, Ecoya
"We have worked with Pocket Square for several years now on a number of key projects including improvements to our Shopify Plus website, design for the launch of our in-house brand, Shine On Label, and technical assistance for a major inventory integration. We have found the work that Pocket Square completes for us is consistently high quality. The team have a good range of complementary skills and are more than just technical experts; they have a particularly good understanding of the importance of brand. I wouldn’t hesitate to recommend the team at Pocket Square."
Managing Director, Shine On
"Pocket Square have played a huge role in getting Superette to where it is today. You only have to listen to our customers feedback and the comments of other retailers to know we are in a good place and that’s thanks to Pocket Square."
Founder of Superette
Both Shopify & Shopify Plus offer unparalleled stability, security and customisation over other platforms, but which is right for you? We’ve outlined some of the key reasons we see our customers pick one over the other.
- Want their marketing team to manage the site, not their IT team
- Key priority is stability and ease of use to drive growth
- Annual online revenue between $0-1.5m
- Advanced APIs and Technical Capabilities.
- International expansion and regional customisation
- Need to streamline their operations through process automation
- Annual online revenue exceeds (or forecast to exceed) $1.5m