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B2B Commerce
The business-to-business (B2B) landscape is constantly evolving and with the increasing pace of technological advancements, it is clear that the migration of B2B order and management to the digital space is happening rapidly.
According to a study by Frost & Sullivan, the B2B eCommerce market in Australia and New Zealand is expected to reach $17.05 billion by 2025, growing at a compound annual growth rate (CAGR) of 10.4%.
The COVID-19 pandemic has accelerated this shift to digital, with many B2B companies having to quickly adapt to new ways of doing business. This has led to an increased reliance on eCommerce platforms, online marketplaces, and digital marketing channels. In a survey of Australian and New Zealand businesses conducted by Salesforce, 79% of respondents said that they had increased their investment in digital technologies due to the pandemic.
As the use of digital technologies becomes increasingly prevalent, B2B retailers will need to ensure that their online presence is up to scratch. This includes having a user-friendly website, providing detailed product information, and offering a seamless buying experience. B2B companies that fail to embrace digital will risk falling behind their competitors and losing market share.
Pocket Square have been catering to businesses in the B2B space since our inception, with a rapid adoption in the last 4 years.
We’ve helped some of Australasia’s largest B2B businesses.
Why consider Shopify Plus for your B2B customers?
As the B2B retail landscape evolves, so too do customer expectations. B2B customers are no longer satisfied with a simple transactional relationship. They want to work with companies that offer a seamless, personalised experience and that are willing to go the extra mile to meet their needs.
This shift is being driven in part by the rise of the millennial workforce, who have grown up with B2C eCommerce and expect the same level of convenience and personalisation from B2B retailers. According to a report by Accenture, millennials will make up 50% of the global workforce by 2025, meaning that B2B retailers will need to adapt to their changing expectations.
To meet these expectations, B2B retailers will need to focus on creating a customer-centric culture and investing in customer experience. This includes offering personalised pricing and promotions, providing self-service options, and leveraging data to deliver a more personalised experience. It also means providing exceptional customer service and being responsive to customer needs.
As the B2B retail landscape continues to evolve, businesses must adapt to the changing trends and customer expectations to remain competitive. This is where a digital agency like Pocket Square can provide invaluable support.
Pocket Square specialises in helping businesses build their online presence, optimise their eCommerce platforms, and leverage digital technologies to drive growth. With a deep understanding of the latest trends and best practices in B2B retail, Pocket Square can help businesses navigate the complex and ever-changing landscape.
By partnering with a digital agency like Pocket Square, businesses can benefit from a range of services, including website design and development, eCommerce optimization, digital marketing, and data analytics. These services can help businesses improve their online presence, streamline their sales and supply chain processes, and deliver a more personalised customer experience.
Pocket Square can also provide businesses with the latest insights and recommendations on emerging trends in B2B retail. By staying up to date with the latest research and industry developments, Pocket Square can help businesses make informed decisions about their digital strategy and stay ahead of the competition.