Shopify and Magento are very different platforms when it comes to backend usability and by this I mean how the store owner manages products, orders, customers and not how the customer uses the site.
Any brand in the fashion space knows just how important a new collection launch or mid-season flash sale is to their business.
There was a time, not that long ago, where I would regularly declare there was no competition between Shopify and Magento. Boy have things changed, and boy was I wrong.
Search Engine Optimisation, or SEO, is one of those phrases that causes me to have an involuntary shake when I hear it. It’s become something of a taboo term, and it’s about time we all moved on to a different acronym.
New Zealand, brace yourself. We’re about to go through a disruptive time in the retail market with international heavy hitters such as Zara, David Jones, H&M and Tiffany & Co all reported to be touching down in New Zealand imminently. This is great for the customer, but what does this mean for New Zealand designers and retailers?
Much has been written about how retailers can increase their conversion rate to drive more revenue. That’s definitely a strategy to increase revenue, and it does work, but in an increasingly competitive marketplace, increasing conversion rate dramatically is no longer possible.
Now, more than ever, brands need to take a good hard look at their checkout process and make sure it’s as seamless as it can possibly be. Customers are increasingly getting exposed to great customer experiences in almost every area of their lives. Think about how Uber has changed how you get from A to B? You create an account, load up your credit card and other details once, then get in and out of cars without even taking your wallet out.
Last week I discussed the key considerations any brand should think about before pushing into the international market. The one component I left off was how to grow into new international markets. It’s a big topic, and there’s no easy answer, but there are a few strategies that retailers can start with when marketing to an international audience.
Growing internationally is a great goal for retailers. When the entire world is out there, why wouldn’t you try and get a bigger piece of the pie by simply increasing your market size? But pushing into an international market comes with its challenges, many of which brands tend not to consider before making the leap.Growing internationally is a great goal for retailers. When the entire world is out there, why wouldn’t you try and get a bigger piece of the pie by simply increasing your market size? But pushing into an international market comes with its challenges, many of which brands tend not to consider before making the leap.