Key advantages for upgrading to Shopify Plus

By Lance O'Grady

Traditional enterprise ecommerce software is broken — costly builds, crashed sites, and infrastructure that burns through development resources. Shopify Plus gives our clients a multi-channel platform with unmatched scalability so they can grow their business, instead of worrying about their website performance.

Shopify Plus is an enterprise eCommerce platform aimed at high growth, high volume businesses who want to focus on marketing and growth, not infrastructure. We’ve worked with a range of top Australasian brands, migrating them from Magento and other platforms to Shopify Plus and here are the key reasons our clients trust Shopify Plus as their commerce platform:


Unlimited bandwidth with scalable SaaS hosting equates to a fully supported, flexible, reliable solutions. With 99.99% uptime and 4 million hits per second, you can be assured that from Black Friday to Mother's Day, your store will be up with Shopify Plus being capable of 8000 orders per minute. Plus customers also enjoy 200TB storage capabilities and unlimited bandwidth for all Shopify customers.


Shopify stores, out the box, are some of the most stylish in the market, and every last one responsively designed. On top of this, you can customise each theme to an impressive degree, including changing homepage content and layout, header and footer menus, typography and colours.

However, for bigger brands looking for something more exclusive, Shopify Plus can be customised to cater to every demand with full Javascript and CSS control. With full CSS and Javascript control, you’ll be able to push the customisation of your checkout and incorporate any conversion optimisation techniques you like, right up to and including the checkout page.


Automate tasks and ideas with easy to create “trigger, condition, action” formulas. Move beyond the costly patchwork of apps, third-party tools, and manual efforts with a single solution built directly into your commerce platform.


Using Shopify Payments, Shopify Plus merchants can leverage multi-currency throughout the site and at the checkout, and allow their customers to pay and settle in their local currency.


Launchpad is the new tool for Plus merchants who run flash sales and product launch events. It gives merchants the power to schedule bulk changes to their store to coincide with the start/end of an event.

You can schedule:

  • Product pricing, inventory and per-channel product visibility

  • Theme-level changes, allowing for event-specific creative content

  • Lock your store for a predetermined duration – great for building anticipation before a big launch.

  • Use of captchas on the checkout to prevent bots getting in on the action.

It also provides a real-time analytics dashboard to track the success of your events.


With Shopify Plus, you gain access to the Script Editor allows developers to write custom scripts that are hosted and run by Shopify, giving developers and e-commerce store owners the ability to build custom business logic into their stores.

Using Shopify’s Scripting feature you can set up discounts such as:

  • Percentage based discounts

  • Free shipping or a free gift

  • Tiered pricing, allowing you to offer discounts to specific retailers or VIPs

  • Product bundles and combination offers

  • Buy one get one free


Shopify out of the box has all the features you'll need to start an online store. But as you get further along you'll want to add more sophisticated features to your e-commerce campaigns. Shopify partners with over 1100 app developers to make your life easier. These apps are checked and verified by the Shopify team, with a customer based star review system so you can see what apps are really working for businesses in your current situation. There are apps to help with:

  • Customer service

  • Inventory management

  • Accounting

  • Marketing

  • Discounts and special offers

  • Handling wholesale customers

Shopify Plus allows you to have higher API limits which will allow you to accomplish a lot more when it comes to app and ERP integrations. Shopify Plus allows you to make multiple integrations work cohesively without worrying about hitting API limits. This allows you to set up real-time connections between everything from your CRM to Accounting neatly together.


Shopify Pay will allow customers to save their credit card, shipping and billing information so they can check out faster the next time they visit your store. This reduces the form filling aspect of 16 fields to just 2, which will have a significant impact on mobile conversion rates.

Join the conversation —

Keep up to date with the latest and greatest in trends and insights, best-practice advice, and inspirational business cases with our weekly Future of Commerce Digest delivered straight to your inbox.