UX/UI Design

Pocket Square started with design as a critical part of our business.

How could we not, when we started exclusively in the fashion industry?
We understood design, aesthetics and the overall customer experience were equally as important as the functionality of the website, something that back in 2012 was still commonly overlooked.Our design team know how to combine the best of both, blending form and function to create a beautiful, on-brand experience that drives conversion.

After an extensive UX Discovery process or our more refined Kickoff process, our design team have what they need to get started.

We start our design process by creating concepts that perfectly match the design brief, but still prompt conversation and ideas. Our process is incredibly collaborative, so we don’t spend weeks heading in a different direction than you imagined.

Our design process explores creative ways to solve business problems, while ensuring your brand, story and functionality is highlighted through well-thought out UX/UI.

Once we’ve collectively determined the new visual language and direction of the new site, our Design Team will work to create fully functional prototypes of the experience across Desktop and Mobile so you know exactly what your customers will see.

Some clients that have enjoyed our design process

Design tools we frequently use