Furtex
The brand's first foray into B2B eCommerceFurtex is a well-established textile products provider with industry-leading brands, including Baya, Mulbury, Ollo, and Heirloom. With over 80 years of experience in designing, manufacturing, and innovating textile products, Furtex had been trying to launch a new B2B eCommerce instance for years but found it to be a daunting task.
Frustrated with their progress, Furtex sought out the help of Pocket Square to solve their B2B eCommerce struggle. Pocket Square worked with Furtex to develop a solution that would meet their unique needs.
The Problem
Furtex's systems were not integrated, making it hard to wrangle data that was spread across multiple systems and spreadsheets. Additionally, they were struggling to create an aesthetically pleasing website, which was crucial given their discerning interior designer and buyer clientele.
The Solution
The solution involved integrating Furtex's ERP Netsuite and realigning and transforming internal data from email, spreadsheets, and PDFs to allow for integration. Additionally, Pocket Square implemented a dropshipping feature that allowed interior designers and retailers to send products directly to clients.
The Result
The result was a scalable and aesthetically strong eCommerce system that reinforced Furtex's B2B business and their customer's needs. The integration of their ERP Netsuite allowed for a smoother flow of data, making it easier to manage and organise. The dropshipping feature was a game-changer, enabling Furtex to expand their reach and provide their clients with more flexibility.
Furtex's website now boasts a visually appealing design that matches the quality of their products, which is crucial when working with discerning interior designers and buyers. The addition of the dropshipping feature has allowed Furtex to provide a more streamlined service to their clients, saving them both time and money.
Pocket Square's expertise in high-end design and their ability to customise Shopify Plus to meet Furtex's unique needs was crucial to the success of the project. Their attention to detail and commitment to delivering a scalable and aesthetically pleasing eCommerce system has helped Furtex grow and expand its business.
Conclusion
In conclusion, Furtex's struggle with launching a B2B eCommerce instance is a common problem faced by many businesses. However, with the help of Pocket Square, Furtex was able to overcome these challenges and develop a solution that met their specific needs. The integration of their ERP Netsuite and the dropshipping feature have enabled Furtex to expand their reach and provide their clients with more flexibility, ultimately resulting in a more profitable and successful business.
Tech Stack
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