eCommerce has always been the channel left standing outside in the cold. The capabilities and connectability of ERP, Inventory Management and POS systems have led the majority of business decisions since day one. In most businesses, these systems were there first, and as a result, they housed the majority of the data any business had. There are some truly awful ERP systems out there, and even though the brand may loathe said system, they stick with it because they know it’ll be too difficult to migrate away. This would be fine if those systems operated in isolation, but they don’t. The rise of eCommerce and the expectations customers have of retail are forcing brands to rethink how they best serve customers and give them an experience that will stand out from their competitors.

Dynamic Remarketing should be one of your most powerful and cost effective channels for engaging existing site traffic and encouraging them to come back and purchase from you. If you don't already have it, get it set up now.

There was a time, not that long ago, where I would regularly declare there was no competition between Shopify and Magento. Boy have things changed, and boy was I wrong.

Search Engine Optimisation, or SEO, is one of those phrases that causes me to have an involuntary shake when I hear it. It’s become something of a taboo term, and it’s about time we all moved on to a different acronym.

Now, more than ever, brands need to take a good hard look at their checkout process and make sure it’s as seamless as it can possibly be. Customers are increasingly getting exposed to great customer experiences in almost every area of their lives. Think about how Uber has changed how you get from A to B? You create an account, load up your credit card and other details once, then get in and out of cars without even taking your wallet out.