Let’s get the obvious question out of the way first; what do we mean by About page? The names may differ, you might find it in the navigation or in the footer, it may be linked from your instagram account or not, it could be short, long, or somewhere in between, but these landing pages are all joined by a purpose. The purpose of this essential page is to educate all potential and existing customers, wholesalers and even competitors about the background and values that underpin the business, brand or retailer. About Us, Our Story, Who We Are, you know the one we’re referring to. They’re pretty straightforward, right? Well, based on how often we get asked to review these pages, it would seem not so much. But where and why do they go wrong? More importantly, where do you sit on the scale of basic to breakthrough?

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