What reports should I be looking at?
Does Live Chat Work?
Signing in to Google Analytics can be overwhelming. There's hundreds of reports in there, and if you add on segments and other filters you're easily in the thousands.
We tend to set up a few key reports for our clients that give them the key information they need to see, and can chat through any extra detail they want with us.
NZFW DAY 1
Short answer, yes.
Live chat is a great sales and customer service tool for fashion designers and retailers. It allows customers to have their questions asked and answered quickly so they can get on with the purchase without waiting to hear back via email.
Imagine going into a retail store, browsing around, asking the retail assistant if the top you're looking at comes in any other colours, then having to wait 2 days to hear back. That's basically what email does to the purchase experience. You're ready to buy, but want a few quick questions answered, and now you have to wait a day or so to hear back.
After Monday nights fantastic opening ceremony (featuring some lovely speeches, an unbelievable Cirque du Soleil performance and many bathroom selfies) New Zealand Fashion Week has begun.