What reports should I be looking at?
NZFW DAY 1
Signing in to Google Analytics can be overwhelming. There's hundreds of reports in there, and if you add on segments and other filters you're easily in the thousands.
We tend to set up a few key reports for our clients that give them the key information they need to see, and can chat through any extra detail they want with us.
A touch of madness
After Monday nights fantastic opening ceremony (featuring some lovely speeches, an unbelievable Cirque du Soleil performance and many bathroom selfies) New Zealand Fashion Week has begun.
Creating a visual culture through campaigns and advertising is an essential part of distinguishing your brand, and if anyone knows how to create an interesting brand culture it's Stolen Girlfriends Club. The campaign for their new Verbal Warning collection is a testament to this, with collaged photo montages part-'Girl Interrupted'-part-'Virgin Suicides', Stolen Girlfriends Club has struck a note with the madness in all of us with this one, sitting somewhere between the dubious concept of purity and the excitement of the undefined verges of hysteria. They know their market well and have managed to create a visual culture which will likely resonate through a wide range of ages, especially their main 18-25yr target. SGC have the opportunity to go full propaganda with these strong images and plaster the graphic symbolism all over the city in a guerrilla style takeover that I believe their customers would appreciate.