Does Live Chat Work?
How to make your customers spend more
Short answer, yes.
Live chat is a great sales and customer service tool for fashion designers and retailers. It allows customers to have their questions asked and answered quickly so they can get on with the purchase without waiting to hear back via email.
Imagine going into a retail store, browsing around, asking the retail assistant if the top you're looking at comes in any other colours, then having to wait 2 days to hear back. That's basically what email does to the purchase experience. You're ready to buy, but want a few quick questions answered, and now you have to wait a day or so to hear back.
Shopping online is meant to be easy
Every retailer wants their customers to spend more money, more frequently online. It’s a tough question, but if we look at the three most common thought processes customers go through when shopping online, we can make some easy changes to make their experience more comfortable and therefore spend more money with you.
The continued shift to online shopping is dramatic, and yet there are so many extra hurdles in the way for online shopping that can never happen offline. When was the last time someone asked for your password before you could buy the groceries?
E-commerce brands need to take a critical look at their online shopping experience, and ask if there are any unnecessary hurdles in the process that they could remove to make things easier for their customers.