Journal

Welcome Emails; Is yours Welcoming? How to get the basics right.

By Michelle Saspa

An effective email marketing strategy is perhaps the most powerful marketing tool any online retailer can have in their arsenal. It can turn curious prospects into conversions and first time purchasers into loyal long-term customers. With a welcome email specifically, every send marks the start of a new customer relationship. As with any relationship, you want to kick off on the right foot, which is why having a powerful welcome is so important! The very first emails that your customer receives after signing up to your newsletter will set the tone for your new relationship - so luckily, the tone...

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The importance of integation in creating a cohesive customer experience.

By Lance O'Grady
eCommerce has always been the channel left standing outside in the cold. The capabilities and connectability of ERP, Inventory Management and POS systems have led the majority of business decisions since day one. In most businesses, these systems were there first, and as a result, they housed the majority of the data any business had. There are some truly awful ERP systems out there, and even though the brand may loathe said system, they stick with it because they know it’ll be too difficult to migrate away. This would be fine if those systems operated in isolation, but they don’t. The rise of eCommerce and the expectations customers have of retail are forcing brands to rethink how they best serve customers and give them an experience that will stand out from their competitors.

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Happy International Women's Day!

By Michelle Saspa

Today we're celebrating all the kick ass women we work with every day.   Featuring Pockets: Liann, Maaike, Michelle and Chloe the Dog - just missing our developer, Anna.  We are lucky enough to have worked with some incredible businesses that you may or may not know, are run by some amazing women!  Here’s to you ladies 🥂⁣⁣      

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About Us: Basic to Breakthrough. Changing consumer focuses and the importance of transparent brand values.

By Maaike Hunter
Let’s get the obvious question out of the way first; what do we mean by About page? The names may differ, you might find it in the navigation or in the footer, it may be linked from your instagram account or not, it could be short, long, or somewhere in between, but these landing pages are all joined by a purpose. The purpose of this essential page is to educate all potential and existing customers, wholesalers and even competitors about the background and values that underpin the business, brand or retailer. About Us, Our Story, Who We Are, you know the one we’re referring to. They’re pretty straightforward, right? Well, based on how often we get asked to review these pages, it would seem not so much. But where and why do they go wrong? More importantly, where do you sit on the scale of basic to breakthrough?  

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Key advantages for upgrading to Shopify Plus

By Lance O'Grady

Traditional enterprise ecommerce software is broken — costly builds, crashed sites, and infrastructure that burns through development resources. Shopify Plus gives our clients a multi-channel platform with unmatched scalability so they can grow their business, instead of worrying about their website performance.

Shopify Plus is an enterprise eCommerce platform aimed at high growth, high volume businesses who want to focus on marketing and growth, not infrastructure. We’ve worked with a range of top Australasian brands, migrating them from Magento and other platforms to Shopify Plus and here are the key reasons our clients trust Shopify Plus as their commerce platform:

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The Future of Commerce with Shopify Plus

By Lance O'Grady

The Future of Commerce was established to give some of New Zealand & Australia’s leading retail brands the chance to learn from others throughout the evening.

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Dynamic Remarketing: If you're not doing it already, start it now.

By Lance O'Grady

Dynamic Remarketing should be one of your most powerful and cost effective channels for engaging existing site traffic and encouraging them to come back and purchase from you. If you don't already have it, get it set up now.

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Shopify vs Magento: Part 3 - Backend Usability

By Lance O'Grady
Shopify and Magento are very different platforms when it comes to backend usability and by this I mean how the store owner manages products, orders, customers and not how the customer uses the site.

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Shopify vs Magento: Part 2 - Hosting & Infrastructure

By Lance O'Grady
Any brand in the fashion space knows just how important a new collection launch or mid-season flash sale is to their business.

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Shopify vs Magento. Part 1

By Lance O'Grady
There was a time, not that long ago, where I would regularly declare there was no competition between Shopify and Magento. Boy have things changed, and boy was I wrong.

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